Chicago
Its Art and Our Medicine
Copyright 2008
Initial Working Ideas
“I don’t have anything concrete, but the general direction is that we recognize some potential for the following:
1) Something to tie together our Art Institute of Chicago customer events at RSNA with Philips Healthcare. We had a quick brainstorm a few weeks ago along the lines of : “The Art of Medical Images”. We would showcase our latest, greatest images from our prototype systems in one of the front galleries, then the transition artwork from the pure “Images” to the pure “Art” in the Art Institute Galleries could be yours. (like the Impressionists are the transition between the Realists and the Modernists)
(This is the one I am most excited about, but it also has huge risk of falling through. I am probably being premature in sharing this, but I wanted to see if you were open to the idea.)
2) All of our RSNA booth areas, meeting rooms, etc. need something on the wall other than brochure text to improve the “stickiness” of our booth. We need something for customers to follow from one modality to another, so they are exposed to other products that may not be on their capital budget for 2009. The gallery concept could improve the traffic between modalities. It could be fun to use the modalitiy images near their booth area. Clinical people would “get it”, but the concept could be lost on a lot of business people.
Trees in The Body
Trees in the Body
Branching Patterns – Asymmetric Branching |
| This is a photo taken near Lake Michigan at the end of the Fall in Chicago showing the illuminated base of the naked trees. The dichotomous branching is reminiscent of the tracheal branching into the two mainstem bronchi. Turn them upside down and the similarity is remarkable.
22152bs Chicago trees branching pattern Michigan avenue Christmas lights asymmetric branching pattern trees in the body Davidoff photography Copyright 2008 |
The Tracheobronchial Tree |
| 22153c07s This is a photo taken near Lake Michigan at the end of the Fall in Chicago showing the illuminated base of the naked trees. The dichotomous branching is reminiscent of the tracheal branching into the two mainstem bronchi. Turn them upside down and the similarity is remarkable. Chicago trees branching pattern Lake Michigan Christmas lights asymmetric branching pattern trees in the body Davidoff photography Copyright 2008 |
The Tracheobronchial Tree |
| 32620c01.1.2ks lung tracheobronchial tree airways normal anatomy trees in the body Davidoff art copyright 2008 |
Tracheobronchial Tree |
| 32620b14.800b02p.1.2s lung tracheobronchial tree airways normal anatomy trees in the body Davidoff art copyright 2008 |
The Splenic Tree in Orange Bloom |
| 46569c03.1.5ks spleen normal trees in the body splenic artery Davidoff art copyright 2008 |
The Splenic Tree in Orange Bloom |
| 46569b06s spleen normal trees in the body splenic artery Davidoff art copyright 2008 |
The Splenic Artery |
| 82068b07b02s spleen artery splenic artery trees in the body normal anatomy trees in the body Davidoff art Courtesy Ashley Davidoff copyright 2008 |
The Splenic Circulation |
| 82068b07b01s spleen artery splenic artery trees in the body normal anatomy Davidoff art Courtesy Ashley Davidoff copyright 2008 |
Simple and Sense |
| 33209c01.8s kidney renal vessels carotid aretery flowers Chicago Davidoff art Courteys Asley Davidoff copyright 2008 |
Doppler Flowers |
| 33393b06s.1k flowers ultrasound kidney blood flow carotids doppler Davidoff Art copyright 2008 Philips RSNA |
Chagall – The Circus Rider, c.1927 |
| 82045.8s Chagall horse circus angel art and medicine Art Institute of Chicago Davidoff Art |